Approach
Data-Driven Design Thinking
Posessing a background in ecology and bioinformatics, using an analytical approach comes naturally, and nature steers my design process.
How I Work
Collaborative storytelling is at the heart of my design ethos.
A deep delve into understanding the brand, target audience, and objectives. Working constructively with stakeholders, the story begins to take shape.
Keeping the technical requirements of the product in mind, I work towards gathering the required resources and routinely presenting moodboards and ideas. This ensures the design is headed in the right direction.
I iterate tirelessly, refining designs based on constructive feedback, ensuring that technical specifications aligns perfectly with brand identity and expectations.
Working collaboratively and iteratively with stakeholders, products are refined, packaged and delivered.
